Seven Names for Seven Dwarves Essay Example | Topics and Well Written Essays - 500 words

Seven Names for Seven Dwarves - Essay Example Having seen the Disney version so many times throughout my life, I thought this would be no problem. However, as I sat and stared at the blank piece of paper, I could only remember three right away--Doc, Sleepy, and Dopey. This assignment would prove to be a little harder than I had originally anticipated. As a child, Dopey and Doc had been my two favorites; Doc because he was so smart and Dopey because he was so funny. This show of favoritism made those two easy to remember and made me laugh as I recalled some of the things Dopey would trip over. Sleepy had been my nickname for a long time because no matter how much I rested the night before, I always seemed to be tired the next day. Through association, this made that dwarf easy to remember as well. For the final two dwarves, I tried to recall all of the dwarves in context to the Disney movie, but this proved to be useless as the only parts I could recall at first were the parts with songs: now the song "Heigh Ho" is stuck in my head, and I'm afraid the only way to get rid of that song is to start whistling while I work. Then an image of a dwarf popped into my head: there had been a shy one hiding behind the others. Through the use of synonyms and word associations, I finally went from "Shy" to Bashful. This left just one name to figure out. This last name proved to be the most difficult to remember.

History of Business Ethics and Ethical Theory Essay

History of Business Ethics and Ethical Theory - Essay Example The current business environment is highly competitive, organisations are encouraged to practice fair trade and avoid foul play so as to have a competitive edge over its rivals. Corporate social responsibility is a major ethical consideration in a company since it shows that the entity is mindful of the peoples’ welfare. Other important ethical principles in an entity include truth, honesty and justice. These principles have to be in line with the business environment in which the firm operates in to ensure long term success. It is important to understand the company’s ethical value so as to manage it appropriately. Firstly, there should be an assessment of the efficiency of ethical value in the organisation. Secondly, the leadership and senior management have to show commitment towards the program (Maignan and Ferrel, 2004:34). Thirdly, there should be formalisation of the code of ethics through proper training and communication (Maignan and Ferrel, 2005:34). Fourthly, there should be codification of the ethics and proper communication within the entity (Maignan and Ferrell, 2005:45). Finally, the code of ethics should be integrated into the organisation’s culture. In order to achieve this, the leadership should be on the forefront in ensuring the company’s ethics are maintained. Various stakeholders have the power to influence the attainment of ethical values and norms in a given entity. They are encouraged to do vigilantly so as to keep the company’s ethics in check. There are various challenges affecting ethics in an entity including, defiance by some employees and failure to keep up with the stated code of ethics (Maignan and Ferrell, 2005:45). This results to the practice of... It is important to understand the company’s ethical value so as to manage it appropriately. Firstly, there should be an assessment of the efficiency of ethical value in the organization. Secondly, the leadership and senior management have to show commitment towards the program. Thirdly, there should be a formalization of the code of ethics through proper training and communication (Maignan and Ferrel, 2005:34). Fourthly, there should be a codification of the ethics and proper communication within the entity (Maignan and Ferrell, 2005:45). Finally, the code of ethics should be integrated into the organization’s culture. In order to achieve this, the leadership should be on the forefront in ensuring the company’s ethics are maintained.Various stakeholders have the power to influence the attainment of ethical values and norms in a given entity. They are encouraged to do vigilantly so as to keep the company’s ethics in check. There are various challenges affec ting ethics in an entity including, defiance by some employees and failure to keep up with the stated code of ethics. This results in the practice of unethical behavior in businesses including foul play among the employees, unfair trade practices, poor time management and poor customer service. These are some of the unethical issues common to businesses in the contemporary world. In a nutshell, ethics are important in the daily activities of a business since they determine the relationships within the entity and with interested parties.

Customer Behaviour Essay Example | Topics and Well Written Essays - 3000 words

Customer Behaviour - Essay Example Three key concepts, service quality, satisfaction, and customer loyalty are no longer the centre of creating a relationship with consumers. The latest trend in emphasis in relationship to the consumer is value (Foss 2011). Creating value for the consumer, or at the very least the appearance of value, has emerged as the economic crisis has created a dynamic in which economic restraint is in fashion. Therefore, expenditures are assessed for the value in contrast to the cost that is experienced by the consumer. While value may be at the forefront of the corporate goals in relationship to consumer expectations, service quality, satisfaction and customer loyalty comes through the value that is attached to a product or service. While these concepts may seem to have become set aside in favour of value, value is defined by these aspects so that the consumer feels they are getting the best possible service and product for their money. One cannot truly create value if quality and satisfaction are not met, and without quality and satisfaction, loyalty will not be the result. In trying to determine value, it is important to set criteria through which the company can operate and the consumer can perceive the value of their purchase. As an example, if a company can build computers for a lower rate, but still maintain high quality that have added an aspect of value for the consumer. ... Customer value comes when people become customers through repetitive buying behaviours, though adapting to the culture of the product line, and through becoming a resource that is then tapped in order to create further success. Understanding how customer value is achieved requires understanding consumer behaviour. Thus an understanding of the relationship between the organisation and the consumer can be achieved (Samover, Porter, and McDaniel 2011). The necessity to understand how value to the consumer and customer value is achieved must be attained through an understanding of relationships as they are defined through service quality, satisfaction and customer loyalty provides for the comprehensive understanding of customer value and in achieving value for the customer. Without the foundational concepts, the idea of value becomes a meaningless term with no basic understanding. It is essential that service quality, satisfaction and customer loyalty be involved in the construction of t he overall dynamic of the relationship that exists between the organisation and the consumer. Through these concepts, value is constructed Value The idea of value is based upon the exchange of use for benefit. From the perspective of the consumer, a product provides value through the benefits that are achieved in its use in comparison to the money that was spent to achieve the purpose that was intended. Value to a consumer, in this economic stage of history, is defined on a great number of levels, some of which are at the basic level, others residing at the level of self-actualisation. If Maslow’s Theory of Needs is applied to the concept of value, the basic needs such as food, shelter, and safety are

Discussion a solution to the problem of dealing with economic crisis Essay

Discussion a solution to the problem of dealing with economic crisis - Essay Example Most of the foreign assets are denominated in dollars and the value of the currency has further appreciated due to the investors winding off their position. This has led the foreign creditors to pull out their money from the country as the value of their debt is falling with the rising dollar. The values of the homes have dropped drastically due to auctioning and early foreclosures. The government can buy back the foreclosure and sell them at a discount to the construction companies with the condition of not building any new houses. This will put a check to the housing surplus. The US trade deficit is very large. This is the result of US corporations outsourcing their production of goods and services. To settle these deficits the countries acquire US based companies, invest in real estate, purchase treasury bonds and invest in derivative instruments like mortgage based securities which are the main reasons for the spread of the financial crisis. These mortgage based securities precipitated the financial crisis. Since many institutions had invested in these instruments which were backed by customers with a bad credit record the default of the customers was inevitable. This calls for the regulation of financial markets. But here also caution should be exercised with regard to over-regulation or wrong regulation. To put a check to the trade deficits steps should be taken for indigenous production of outsourced services. The credit cards should be issued after a thorough scrutiny of the credit history of the applicant. Also, sufficient reserves should be maint ained against the rising outstanding. This will prove to be a cushion in case the cardholder defaults in payment. This will also strengthen the banking system. The government can also lower the tax rates and freezes it for a certain period so that the corporate agencies are encouraged to invest in new avenues. This will solve the unemployment problem, increase the confidence of the people

Weapons of mass destruction Essay Example | Topics and Well Written Essays - 2500 words

Weapons of mass destruction - Essay Example It makes other states in the world fear the state which possesses it. The states which are known as super powers in the world possess these kind of weapons. The weapons are lethal in nature and can kill millions of people. However on the other hand it destroys the whole peace in the world. It not only disturbs the peace of this world but also destroys the pleasant environment prevailing in this world. Nowadays the weapons of mass destruction have expanded so much that they are falling the wrong hands. And steps are being taken to ascertain that these weapons are in safe hands. The ‘Weapons of Mass Destruction’ have both pros and cons. This article would further review the weapons of mass destruction in accordance to the world and environment. It would describe the advantages and disadvantages of these weapons. (Rivera 2004) Weapons of mass destruction are of many kinds like nuclear, biological, chemical and radiological. These weapons are made from the natural organisms or toxins and are made with an intention to harm or kill the opponent or enemy. These weapons are made from different elements and techniques but all of these kinds are created to kill and destroy the rivals. These weapons are capable to kill a large number of people and possess such a great power that these can destruct a vast area of land (Simons, Johnson 2002).The weapons of mass destruction can be segmented as being nuclear, biological, chemical and radiological. The chemical weapons are the ones which release gas, liquids and aerosols. They are of a lethal nature and are a threat to the people. These chemical weapons are of different types. One is the type which releases in the environment quickly and does not long for a great time. However the other type gets released in the environment steadily and lasts for decades. This type of chemical weapons is known to be very lethal for people. The chemical weapons act on the internal

The Jew Store Essay Example for Free

The Jew Store Essay The Jew Store is a story written by a lady whose family moved to America from Russia in the early 1900s. The first moved to New York and then found their way down to the South. They finally ended up in Nashville as their first permanent residence. They would not last there very long though, as they ended up taking a chance moving to the northwest part of Tennessee in a city called Concordia. The family was of the Jewish decent. They first moved to New York because it was so heavily concentrated with Jews. At this time and period in America, I think Jews were looked down on heavily; maybe not as much as the African Americans, but definitely in that way. They were treated this way because they were not ‘Protestants’ or Gentiles. Especially when they moved down south, everyone knew that the new family coming through would be called the Jewish or the Jew family; it’s just how it was. The Bronson’s came to Nashville mainly to pursue their father’s dreams of becoming a businessman or store owner. But after arriving in Nashville, the Bronson’s were facing the realization that they would never have an opportunity to own a store in Nashville. And I would like to point out, in order to run these stores; the whole family must be involved. So, Mr. Bronson took a risk he had to take if he wanted to reach his dreams, and the family set out for Concordia, Tennessee. The first thing Mr. Bronson did when he got to Concordia was change his name to an American one. He changed his name to Avram(? ) to Aaron. He thought this would be a good idea because it would make him more acceptable within the community. Aaron was led a little bit into the adrift in my opinion. I think when he left Nashville, he thought he had an automatic store that was going to be given to him, but yet when he got there, he didn’t even have a place to call his own. When they first arrived in town, they had to stay at Miss Brookie’s house, and she was nice enough to let them stay free of pay. Miss Brookie might have been one of the only early people to step up and help out the Bronsons. Miss Brookie also had connections within the town. Her uncle, Tom Dillon, was a wealthy man who rented out stores or something of that nature. This was Mr. Bronson’s first contact within the city that could help him acquire a place for a store. Dillon wasn’t necessarily the most welcoming to Mr. Bronson. He knew that coming in, Bronson could give him problems and take customers away from him, so in the beginning; Mr. Bronson was already fighting an uphill battle. The Bronson’s finally came up with enough to buy a house of their own after staying with Miss Brookie for a while. When they made this move, the neighbors were very welcoming. They would participate in activities together such as gardening and painting. As partial as the community was to the Bronson’s when they first came into town, as time went along they became more accepted. People in the community were allowed to associate with them without being looked down upon. With that being said, there was still a bridge and gap between the Bronson’s and the community. People knew they were Jewish and were not Protestants, so this created a gap between them, especially on Sunday’s. Miriam, Stella’s(the author) older sister, always complained about how boring Sunday’s were. The Bronson’s were pretty much on their own on these days because the rest of the community spent their time at the church. When the Bronson’s first came into town, they knew they would have to compete with other stores for customers. With that being said, they decided to target an audience they knew would side with them. At this time, blacks and Jews were oft looked down upon, so Mr. Bronson thought that if he could attract the African American demographic that his business could thrive. So, this was definitely a way to separate themselves from the Protestants of this time. Many of the religious people only associated with blacks if they had one as a maid or something. The Bronson’s did not homeschool their kids or anything of that nature, so this exposed them to the Protestants in Concordia. I think it was important for them to send their kids to school in public, because this is where they got some of their customers. Their kids’ friends’ parents ended up coming to their store. Even though at first the Bronson’s faced an uphill battle at the beginning, by the time they were about to leave Concordia, they were well accepted throughout the community. Mr. Bronson helped out this community more than it could have ever imagined. Before they left, Mr. Bronson was the lead guy in heading up the fundraiser to help keep the local shoe factory open. He agreed to match anybody’s money offer penny for penny. And just a reminder, this was a guy who was looked down upon after he moved into this city. I think this helped started bridging the gap between Jews and Protestants. This family was a nice family that worked that just wanted to succeed. And they were willing to do a lot of things to do that. I am going to go out on a limb and say that if a Protestant family had entered a community with these types of circumstances they might never have prevailed. So, by giving this generous gift of money to the town, I think the Protestants realized that maybe these people were ‘Jewish,’ but that they just wanted well for everyone. An incident involving Miriam occurred around the time she was five years old. She might have been in the school systems, but I know she was with people of her age. They were at a Presbyterian church and the leader asked her where she went to church. She ended up trying to pronounce Presbyterian properly, but the point is she had no idea what they were asking. I think this community was very insecure about this Jewish family coming to their town. They did not know how to react to them. I don’t know if they thought they may or may not try to come in and convert them, but I do know one lady from the town said â€Å"Once a Jew, always a Jew. † To me this means they(the community) were trying to set an example that no matter what they did, they would not fully be a member of the community since they weren’t Protestants. The Bronson’s put up a good fight, but I still think people looked down on them just because they were Jewish. There was also another time when Myriam or Stella went to church with one of her friends. It was to a Methodist institution to witness the baptism of a newborn baby. I do not think Mrs. Bronson was aware that Stella was going to an actual church service. She told Stella to only go to Sunday school. This was sort of confusing to me, because I figured Mrs. Bronson would be all out one way or the other. But by letting one of her daughters go to church, it could have exposed her. The final straw for Mrs. Bronson in Concordia was Myriam about marrying a Gentile. One of the first friends they met when they moved to Concordia was T, who also had a brother. But as Myriam was becoming more and more serious with T, Mrs. Bronson started sweating more and more. She did not want her daughter to marry a non-Jew. With the threat of this rising, she immediately recommended the Bronson’s move back to New York so Myriam would not be able to marry a non-Jew. And that they did, the Bronson’s packed up and left. Their time in Tennessee was well made and they made a lot of progressions, but in the end their religion made them move back. The fear of one of Mrs. Bronson’s daughters marrying out of religion was too much for her. So, this was the biggest step they took to separate themselves from Protestantism. I think the Bronson’s had it the toughest of all out of the three books I read. In the other two books, Muslims in America and The Madonna of 115th Street, these people came over together as a mass and usually lived in communities together. These were tight knit communities that bonded together and wanted to see one another succeed. The Bronson’s on the other hand, went into a new community by themselves and came out a pretty successful and well respected family. They had nobody to lean with the exception of very few people such as Miss Brookie. The Muslims and Catholics on the other hand had a whole community to fall back on. They also faced adversity of a whole city, but I would take that route any day of the week. Also, what I have perceived from reading these three books. Americans like doing it their way. They don’t like having other people come in and do things contradictory to them. Americans like surrounding themselves with people who agree with them and like them. That is their comfort zone, and I think at a time like now in America, tensions are higher than ever because of all the surrounding circumstances that go against what we believe in.

Hybridity Concept In Postcolonial Studies Cultural Studies Essay

Hybridity Concept In Postcolonial Studies Cultural Studies Essay Introduction This chapter seeks to examine key concepts that underpin this study. Hybridity, otherness and stereotyping in postcolonial studies are discussed in relation to the central argument of this thesis which is the roles teachers and students play at aiming for the construction of shared Malaysian identity in multicultural classrooms. The intention of this literature review is to identify the significance of hybridity, otherness and stereotyping in post colonial studies to my research and how Bhabhas notion of The Third Space helps to formulate the establishment of collective identity in students zone of development (Gutierrez, Baqudano-Lopez and Tejeda (1999). Hybridity concept in Postcolonial studies The flow of information and the movement of people in this ever evolving, interconnected and interactive world have been a profound reason in the creation of new cultures in the form of mixing of local and foreign ideas and values. This kind of mixing is a tiny part of the loose and slippery meaning of hybridity. The term hybridity is used in many areas such as hybrid economy (the mixture of private enterprises and government active participation in global economy) (Koizumi,2010); hybrid cars, hybrid language (creole and patois), and most importantly in relation to this study is in the arena of hybrid cultures (Tomlinson,1999; Coombs Brah,2000). Easthope (1998) contends that hybridity can have three meanings; in terms of biology, ethnicity and culture. In biological science, hybrid could mean the composition of genetic component in human being, animals or plants. In the second and third definitions, hybridity can be understood to mean an individual who possesses two or more ethnic and cultural identities. However de Toro emphasises that the meaning of hybridity in modern cultural theory has nothing to do with the biological and zoological origin of the term (de Toro, 2004). Hutnyk (2005) on the other hand reveals that the term hybridity and syncretism seem to serve the inner cultural aspects of colonialism and the global market. Several key thinkers in the realm of hybridity includes among others Homi Bhabha, Robert Young, Gayatri Chakravorty Spivak, Stuart Hall and Paul Gilroy, who draw upon related concepts from Deleuze, Derrida, Marx, Fanon and Bakhtin to name a few.(Ref) In particular, Bhabha has developed his concept of hybridity from literary and cultural theory to describe the construction of culture and identity within conditions of colonial antagonism and equity (Meredith, 1998; Bhabha, 1994; Bhabha, 1996). In socio-cultural milieu, hybridity is used as an explicative term and hybridity became a useful tool in forming a discourse of racial mixing which was seen as an aberration in the end of 18th century. The kind of hybrid during this era was largely referring to inter marriage of black and white and the offspring were identified as the hybrid product. It has also been referred to as an abuse term in colonial discourse for those who are products of miscegenation or mixed-breeds. Papastergiadis in Werbner Modood (2000) on the other hand asserts that the positive feature of hybridity is that it invariably acknowledges that identity is constructed through a negotiation of difference and that the presence of fissures, gaps and contradictions is not necessarily a sign of failure. (ibid:258). Therefore hybridity can be seen in both negative and positive forms. Ashcroft, Griffiths and Tiffin (2006) assert that hybridity occurs in post-colonial societies as a result of economic and political expansion and control and when the coloniser diluted indigenous peoples (the colonised) social practices and assimilate them to a new social mold. They also further explain that hybridity extends until after the period of imperialism when patterns of immigrations from rural to urban region and from other imperial areas of influence; such as Chinese and Indian labourers coming in into the Malay Peninsula during the labour intensive period. However, with the end imperialism, with the rising of immigration and economic liberalisation, the term hybridity has profoundly been used in many different dimensions and is one of the most disputed terms in postcolonial studies. It can take many forms including cultural, political and linguistics. It is important to note that hybridity can be interpreted in many different accounts from a slight hybrid to the extreme of culture clash. In the postcolonial studies the term hybrid commonly refers to the creation of new trans-cultural forms within the contact zone produced by colonisation (Ashcroft et al.,2003). One other dimension of this term is the hybrid talk which is associated with the emergence of postcolonial discourse and its critique of cultural imperialism.(elaborate) Easthope (1998) on the other hand asserts that in his discussions of hybridity, it has no fix definition except in relation to non-hybridity: à ¢Ã¢â€š ¬Ã‚ ¦that the opposition between difference and absolute presence needs to be relativised by introducing more than one concept of identity, that a coherent, speaking subject cannot live in the gaps between identities. (p.347). Pieterse (2001:221) maintains that New hybrid forms are significant indicators of profound changes that are taking place as a consequence of mobility, migration and multiculturalism. In addition, cultural diasporization (Hall, 1990) signifies a new form of identity as a result of interculturality and diasporic relations (Anthias,2010). However, Anthias (ibid:620) postulates that: If hybrid social identities are now the characteristic identities of the modern world, then struggles over cultural hegemony and the underlying mechanisms that support it, become increasingly empty signifiers; merely to occupy the space of the hybrid constitutes an emancipator human condition. In addition, de Toro (1991,1996a) contends that hybridity is always inherent to culture, identity and nations but it is the object of reflections and definitions of different settings and also applied in very different fields. Correspondingly, de Toro suggests that one has to understand the notion of hybridity in a broader metacontext and has to see hybridity as mixing systems at the base of the combination of different models and processes. The discussion of hybridity in this study focuses on the contemporary debate about culture, ethnicity and identity which underpins de Toros model of hybridity as a cultural category. The main argument of this study is the problematic nature of managing the differences of cultural, ethnical and religious groups in Malaysias plural society in the quest for the construction of shared Malaysian identity. The discussion of hybridity in the Malaysian context in this study therefore is not about finding a midway to the solution of differences in cultures and identity but to identify a space where cultural, religious and ethnic difference can be celebrated. In as much the arguments in the succeeding sections deal with ethnicity, culture and religion, this study does not attempt to explicate an in depth discussion of the cultural theory concept. However, cultural theory will be reviewed at a surface level. In the linguistics setting, Bakhtin (1981) puts forward the notion of linguistic hybridity. He, according to Young (1995) delineates the way in which language, even within a single sentence, can be doubled-voiced. Bakhtin affirms that linguistic hybridity mixes two social languages within the limits of a single utterance but differentiated by other factors of those social utterances. Simplistically, it describes the ability to be simultaneously the same but different (ibid:20). Young further postulates that for Bakhtin, hybridity describes the process of the authorial unmasking of anothers speech, through a language that is double-accented and double-styled. Bakhtin (1981) divides his linguistic hybridity into two; intentional hybridity and unconscious or organic hybridity. The former occurs when a voice has the ability to ironise and unmask the other within the same utterance. The organic hybridity , on the other hand occurs when two languages fused together: . the languages change historically primarily by hybridization, by means of a mixing of various languages co-existing within the boundaries of a single dialect, a single national language, a single branch, a single group of different branches, in the historical as well as paleontological past of languages. (Ibid:358). The language hybridity phenomenon is one of main discussions in this current study as the multicultural society evolves in Malaya then Malaysia respectively, languages evolve in tandem. The discussion involves the emergence of Malaysian English or Manglish in social interactions of the populace within ones own ethnic community or with the other communities at large. This is argued in the discussions and findings chapter of this current study. The section that follows discusses in greater detail of hybridity in the light of Bhabhas (1998) work on cultural diversity and cultural difference. Understanding Bhabhas concept of hybridity in relation to cultural diversity Bhabhas conception of hybridity is developed from literary and cultural theory by which he identifies that the governing bodies (coloniser) translate the identity of the colonised (the other) in tandem with the essentialist beliefs. This action of translation however does not produce something that is known to the coloniser or the colonised but essentially new (Papastergiadis, 1997). Bhabha believes that it is this new blurred boundaries or spaces in-between subject-position that are identified as the locality of the disruption and displacement of predominant influence of colonial narratives and cultural structures and practice. Bhabha (1994) claims that the difference in cultural practices within different groups, however rational a person is, is actually very difficult and even impossible and counterproductive, to try and fit together different forms of culture and to pretend that they can easily coexist. As he affirms: The assumption that at some level all forms of cultural diversity may be understood on the basis of a particular universal concept, whether it be human being, class, or race, can be both very dangerous and very limiting in trying to understand the ways in which cultural practices construct their own systems of meaning and social organisation (ibid:209) There is truth to a certain degree to the statement above in terms of the universality of cultural diversity applied in many pluralistic countries including Malaysia. However, to a larger extent, this present study, at a later stage would render the limitations of that statement amidst difficulties and multitudes of problems in inter-ethnic relationship; Malaysian society has proven its ability to be one of the select few which are able to prove that the differences in cultural practices could be the catalyst not hindrance or counterproductive amongst different groups to coexist. This concept of the third space is central and useful in analysing this current study in terms of its interstitial positioning between cultural and ethnic identity with that of a negotiated identity (shared identity) in the Malaysian context. Bhabha believes that the process of cultural hybridity gives rise to new and unidentifiable, a new era of negotiation of meaning and representation. For him controversies are inevitable and unavoidable in a multicultural society as negotiations happen almost in all circumstances including socio-politics and economy down to minute affairs such as in classrooms context. The implication of western colonial legacy which had changed cultural ideology of a former colonised nation is central to the modern discourse of negotiation and instead of questioning the legality of certain cultural status assigned to immigrant cultures, it is inevitable but to accept, admire and celebrate diversity in ways which are appropriately befitting the society as a whole. The significance of the hybridity concept Post-colonial cultural politics assertions: integration and assimilation to unification As a result of hybridisation, dominant culture becomes diluted and more dispersed; less integrated and can then be negotiated. The process of cultural hybridisation allows greater opportunity for local culture to be emphasised thus presents a greater likelihood for more people to feel the sense of belonging. (Canclini,1995;Pieterse,2004). Hybridity needs to be considered as a continuous transaction of renewals and compromise of the practices of identity A more analytical perspective that reviews the assumption about culture and identity from us-them dualism to a collective sense of both. Therefore acceptance and conciliation of both difference and similarity. 5.0. The Third Space Appropriation of The Third Space to the study Otherness Stereotyping in Post Colonial Studies 9.0 Applying hybridity, otherness and stereotyping to the construction of shared identity Identity in Plural Society Propagating and espousing a new conception of shared identity New opportunities, new challenges to develop a collective sense of identity Identity is multiple, overlapping and context-sensitive (Kwame Appiah in Koizumi) New conception of self hybrid self rejects singular identity and adopt a fluid context-dependent identity Classification of identity formation: inherited and acquired (social and psychological) The Construction Malaysian Identity Summary