E-business Essay Example | Topics and Well Written Essays - 4000 words

E-business - Essay Example In order to cater to a wide variety of audience and considering the hectic life schedules of the target customer, the firm has introduced an online store named ‘scoop shops’. Access to the web page would help a customer to find the product as well as the different product specifications including nutritional requirements. The web page also has a store locator that helps customers to locate a particular store. In addition, the web page also has a section that is devoted to generating feedback from the customers. This helps in gathering a large database of customers as well as analysing the demands of the customers. It also helps in garnering knowledge about any gap in the product or service offering. However, the organization’s website does not have a section that can help customers place orders directly over the internet. This limits the scope of the website as customers can only view product information. The web page, however, has a section that links it to socia l networking sites like Facebook and Twitter. This has enabled it to get access to millions of internet users in a highly cost effective manner (Singh, Becker & Wiliams, 2009, p.134). The website of Ben and Jerry unlike its competitor Baskin and Robbins do not have a section that segments customers based on their needs. ... Moreover, the web page is designed in a manner so that it attracts and suits the needs of the US based consumers. This is detrimental to the company’s strategy of international business expansion. Consumers may often get confused as they would not find any section dedicated to their personal needs. The web page also does not provide information regarding the detailed pricing of the products of the store. Hence, online consumers would find it difficult to compare the food items of the firm. It is also important to note that pricing constitutes one of the most important factors that influences the decision making process of the consumer. Hence, non availability of pricing data emerges as one of the key constraints of the web page. In order to address these constraints, the firm must undertake a radical change of the layout of its website. The opening page emerges as a highly attractive one but should also contain more specific information regarding the product line of the organi zation. It should also contain a section that would effectively try to segment the customers based on the product requirements. This would enable easy navigation for the customers who can easily find the product of their choice. This would reduce the confusion among the customers and would also serve to segment the customers on the basis of their needs and wants. The organization should also make efforts to provide more details of the product offering which would compulsorily include pricing details of the products. This would tend to offer a more informative outlook to the customers. The section of customer feedback must also be modified to an extent that on one hand it tries to analyse the demands of the customers and on the other hand, it tries to portray any gaps in the product